This in-depth article will help you change that, and let you stand on your own two feet by knowing how to calculate your clients macronutrient needs. AND refer more often AND pay higher fees. Yet we know the trainers who provide their clients with detailed recipes, alongside bespoke nutrition plans, have clients who stay with them longer. Who knew coaching people would be so difficult, huh. And we don't always have the time or available resources to help every client with their nutrition and lifestyle.Īs we keep failing clients, it leads to increased stress and worry for us, which reduces our ability to help others and improve our businesses. We don't always have the knowledge or confidence to successfully coach every type of client, so we fail them. Yet this was the EXACT core principle I stuck to when first coaching clients, and still do to this day.īut delivering incredible results to every client is NOT easy. Back then I thought this was some pumped-up corporate BS.
They posted this everywhere and it was impossible to escape. In fact, my background as an engineer taught me that the client always comes first. I was lucky enough to grasp this concept very early on in my fitness career. We therefore need to be delivering incredible results, to as many people as possible.
We live in a digital age where what people say about us spreads like wild fire. The single most important thing that will result in a successful fitness business is the outcome of our clients.
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